India Launches Another AI-Generated News Broadcaster

By | July 16, 2023

With the global interest and advancements in artificial intelligence (AI) on the rise, India’s tech and AI industry has experienced rapid growth in recent times.

Embracing the Power of AI in Television Broadcasting

While many developers are still exploring the potentials of AI, attempting to grasp its intricacies and implications, some companies have already achieved remarkable levels of AI integration, leaving people astonished.

Introducing Lisa, the Revolutionary AI News Anchor

A prominent news station based in Odisha, Odisha TV (OTV), has made a groundbreaking move by introducing its first AI news anchor, named Lisa, with the aim of revolutionizing television broadcasting.

OTV announced on Twitter: “Meet Lisa, OTV and Odisha’s first AI news anchor set to revolutionize TV Broadcasting & Journalism.” Lisa, the AI news anchor, possesses the remarkable ability to deliver news fluently in multiple languages, including Odia apart from English, for OTV and its digital platforms.

In a video shared by the Indian broadcaster, Lisa introduced herself with astonishing lifelikeness, speaking in fluent English. She expressed her launch as a “historic moment” and revealed her upcoming role in presenting news updates.

Advancements in Language Capabilities

OTV disclosed that training Lisa to speak in Odia was a significant undertaking, still a work in progress. They expressed their hopes of further enhancing the AI presenter’s capabilities to facilitate seamless interactions with others.

AI Presenters Making Waves in Indian Broadcasting

Furthermore, another Indian channel in Kannada has also launched its AI presenter, Soundarya, who leads her news show.

Prior to this, the India Today Group had also introduced its first AI news anchor, Sana. Described as “bright, gorgeous, ageless, tireless, and proficient in multiple languages, with the ability to be controlled at all times.”


India’s tech and AI industry continues to push boundaries with the introduction of AI news anchors. Lisa, Soundarya, and Sana represent the future of television broadcasting, leveraging artificial intelligence to deliver news in a seamless and engaging manner. As advancements in AI continue to unfold, we can expect even greater integration and enhancements, revolutionizing the way we consume news.

Leave a Reply

Your email address will not be published. Required fields are marked *